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The marketing funnel has been around since, well, the first companies in the business of acquiring customers have been established 😁. It's purely a fancy marketing name for the process of how people become customers and how you drive growth...
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If you're a marketer looking for a quick primer on Marketing Attribution - we're breaking down what marketing attribution is in the simplest terms and including a few cheat sheets that piece everything together for easy reference...
Demand generation, as you might guess from its name 😉, includes any activities that generate demand for your business: Demand Generation is the process for generating awareness and interest in a company's products and services through marketing programs, with the goals of increasing customers and revenue...
As a marketer, you're probably had to report on KPI metrics or regularly use a KPI dashboard to setup goals and track the performance of your marketing campaigns and strategy...
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Though marketing trends, channels, and tactics have evolved over the years, one marketing metric that's remained constant as the holy grail of measurement is your Customer Acquisition Cost (CAC)...
Really?? It’s already been 6 months? 😱😅Yes, it’s been more than 6 months since we’ve shared with you all the story behind our first round and why we decided to finally raise one. As you’ve probably understood by now, we do not have any rules when it comes to sharing our updates...