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In this article, we'll cover everything you need to know how to use a Facebook retargeting pixel during your Kickstarter campaign...
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Our client wanted to launch its BlackFriday19 campaign, offering 10% extra discount for their current customers...
Attribution models are like a payroll engine 💰 - they know who and how much money (or credit) to assign to each person (or user touchpoint) in a set period of time.If you think about a recent tool you discovered and started using for work, you likely spent a bit of time doing any combination of the following: researching them on Google, visiting their social media accounts on Facebook and Instagram, signing up for a demo or consultation, and/or browsing reviews about them from sites like G2 and Capterra....
When you think about your user journey and user journey map, the first thing that may come to mind is your product onboarding flow. But it's equally crucial to track your user journey from a customer acquisition perspective...
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A Facebook Custom Audience is one of the most powerful Facebook Ad targeting options available on their platform. Facebook Custom Audiences launched in 2012, and in the early days, David Fischer (Chief Revenue Officer at Facebook), would frequently say that "Custom Audiences are like butter." They make everything better and are a foundational part of scaling your ads 🍞.
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As a SaaS business, we're constantly tracking our SaaS metrics and regularly dive into 7 to 10 key SaaS KPIs that matter most to keep a strong growth momentum. Because the only way you can really know if you're on the right path towards growth and where you need to optimize your strategies, is by analyzing your customer data...