1. Add the website tracking code
Anytime someone visits your site, the PixelMe pixel gets triggered to log which pages they visit. If you have European visitors, you can create a custom CTA to only fire the pixel if they agree.
2. Setup pixel events
When a visitor takes an action that’s important to your business (e.g., purchase) as a result of any of your ads, that action is logged to our PixelMe pixel and shown in your dashboard.
3. Add UTM tracking
To better track your ad results and ROI across channels, add UTM parameters to your links to see how people arrived on your site from your acquisition campaigns.
4. Measure and grow
Analyze all your paid marketing efforts in PixelMe’s dashboard. Get the insights you need to continually optimize costs across channels.