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Attribution models are like a payroll engine 💰 - they know who and how much money (or credit) to assign to each person (or user touchpoint) in a set period of time.If you think about a recent tool you discovered and started using for work, you likely spent a bit of time doing any combination of the following: researching them on Google, visiting their social media accounts on Facebook and Instagram, signing up for a demo or consultation, and/or browsing reviews about them from sites like G2 and Capterra....
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When you think about your user journey and user journey map, the first thing that may come to mind is your product onboarding flow. But it's equally crucial to track your user journey from a customer acquisition perspective...
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As a SaaS business, we're constantly tracking our SaaS metrics and regularly dive into 7 to 10 key SaaS KPIs that matter most to keep a strong growth momentum. Because the only way you can really know if you're on the right path towards growth and where you need to optimize your strategies, is by analyzing your customer data...
The marketing funnel has been around since, well, the first companies in the business of acquiring customers have been established 😁. It's purely a fancy marketing name for the process of how people become customers and how you drive growth...
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If you're a marketer looking for a quick primer on Marketing Attribution - we're breaking down what marketing attribution is in the simplest terms and including a few cheat sheets that piece everything together for easy reference...
As a marketer, you're probably had to report on KPI metrics or regularly use a KPI dashboard to setup goals and track the performance of your marketing campaigns and strategy...