Announcing: PixelMe + Segment Integration 🎉

By Bernou Benne | 27 Aug 2019
feature

Starting from today, it’s possible to directly install our Smart Attribution product using our new Segment integration!


PixelMe’s Smart Attribution dashboard allows you to easily gather all of your marketing data into one place. Since many of our users are already Segment customers, it was a no-brainer for us that our latest customer attribution platform had to have this Segment integration 🔥.

What does the Segment integration mean for me?


Installing PixelMe with Segment means you can skip the process of adding your tracking code to your pages and events! We’ll automatically be able to use Segment’s page and track events to populate your PixelMe dashboard. Then, you can decide which events you’d like to have displayed in your dashboard. With Segment’s ‘identify’ feature, you’ll also be able to easily transfer user data into PixelMe, so you know exactly who is performing which actions on your page.

What is PixelMe’s Smart Attribution?

PixelMe’s Smart Attribution works by gathering all your traffic from any source, and attributing it instantly using UTMs. Combined with our event tracking, you can easily see which traffic is causing which conversions on your website. All you need to do is connect the tracking code and use UTMs on your links, and we’ll handle the rest. We’ll even split the data per person, so you can see the journey of every one of your users.

What is Segment?

Segment is a single platform that lets you easily collect, clean, and control your user data. With Segment, you can skip installation processes and seamlessly integrate your data across a huge range of tools.

How does the Segment integration work?

There’s no complicated code involved - all you’ll need to do is copy your API key (you can find it in Audience Builder → Settings → API), paste it into the PixelMe component in Segment, and you’re ready to go! Segment will facilitate PixelMe to populate your dashboard with traffic and events automatically, without any need for further setup. Once that’s done, you can go to your PixelMe dashboard and choose exactly which events you’d like to have displayed.


It’s that easy! So if you already have Segment set up, you’re almost ready to start tracking your customer attribution ✨.


Want to try it for yourself? Find us in the Segment catalog now!

If you have any questions, just press the blue chat button in the right hand corner to let us know and we'll be happy to help! 👉

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