If you've been active on Facebook lately, you've probably noticed that Facebook Video Ads and video posts can be seen almost everywhere on their platform.
Videos have completely dethroned images in the marketing world 👑. Facebook has also embraced a video-first strategy, so much so that one of their execs even predicted they could be a video-only platform by 2021 🔮.
Creating videos for Facebook Ads can seem like a daunting and potentially large investment if you're new to videos and don't have any previous video production experience.
But it doesn’t have to be - especially with Facebook's Video Creation Kit which is completely free and easy to use 🙌.
Below we'll show you how to create a video ad using free templates from Facebook's Video Creation Kit that save you time and money, and provide some targeting & measurement tips along the way.
So let's get started!
🎯 When selecting your target audience, you have various options:
With Custom Audiences, we typically retarget people who've clicked on any links we've shared 🔗 (including 3rd party articles!) as a way to re-engage people who've shown interest in our content.
💪 Pro tips:
This is where you'll setup all your Video Ad details 🎉
Under Format, select the second option for "Single Image or Video".
This is where you'll finally be able to create a video ad using any of Facebook's free video templates.
Under "Media" > select "Create Media" > choose "Use Video Template".
Then, select any of their available templates - either Square or Vertical templates.
You can choose from the following 13 free video templates below.
Note: Each of them have a different look and feel to the overall design, image treatments, text overlays, and logo placements.
Once you've selected a template, you can customize it with different images, text overlays, messaging, effects (stickers, frames, and colors), and your logo.
For example, we've selected the "Feature an Image" Square template which features 3 customizable scenes along with effects you can add.
For Scene 1, you can add a background image and customize the background color.
You can also add a logo and choose how large you'd like it to show in the image.
For Scene 2, you can select another image or simply put a background color.
Then, add a text overlay (optional; maximum 30 characters) to describe your product image. We used our product name "Smart Attribution" since we're featuring our customer attribution tool.
You can also customize the font, text color, and background color.
🎨 Pro tip: you can add the hex code for any background colors to match your brand color schemes.
For Scene 3, you can select another image or background color again.
We just left it simple with no background color, since the template automatically overlays the company logo you uploaded from Scene 1.
Finally, you can preview the video ad in both Square and Horizontal format, and press Back to make any changes.
Select "Use Video" if you're satisfied and ready to finalize your new video ad 💪. All videos you create will automatically be added to your own ad library, so you can use it again anytime 🙌.
You're almost there! Now you'll need to add some ad text to describe the benefits of the product you're promoting (it's recommended to have 125 characters or less).
You can also include an optional Headline and Description for your video ad.
Finally, include your website URL where you'd like to send people who click on the ad, as well as a CTA button.
We always add UTM tags to our ad URLs, so we can track our website traffic sources and see which campaigns and channels are performing best.
You'll also be able to preview your video on the right before launching it:
💪 Pro tips:
And you're all set! 🎉
As you can see, it's super easy to use Facebook's Video Creation Kit templates. It only takes a few minutes to make your own customizable video ads that can drive higher engagement and conversions.
To see how well your new video ads convert compared to other campaigns & channels, and where Facebook Ads fit into your customer journeys (e.g. first touch, second touch, last touch), it's always good idea to use marketing attribution.
Want to track your Facebook Ads ROI? Sign up for a free 7-day PixelMe trial 🎉. Or send us a message from the chat icon in the bottom right-hand corner! 💬
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