How a famous brand in beauty achieved +7% in sales by using PixelMe during an SMS marketing campaign?

By Tom Benattar | 18 Mar 2020
feature

Context

Our client wanted to launch its BlackFriday19 campaign, offering 10% extra discount for their current customers.

Our client’s main challenges were:

  • Send 500,000 promotional SMS
  • Increase her number of sales
  • Track her number of clicks
  • Track her number of purchases
  • Redirect her customers to another promo after the Black Friday.

Solution

With PixelMe ‘s all in one solution, she’s been able to:

  • Create  a unique branded URL for the campaign brand.com/extra10
  • Create  a unique coupon to track her sales BF10
  • Add UTM parameters to the destination URL: https://company.com/get10%more?utm_source=sms&utm_medium=bf&utm_campaign=10
  • Embed Facebook retargeting pixel into her branded URL to create a custom audience for later
  • Create a SMS with only 158 characters

The SMS

Results

CTR = Click Through Rate: Number of people who clicked on the SMS link.

How it worked?

Want to know more? Learn about SMS marketing or just write to us using the chat feature in the lower right corner of this page! We're always happy to help 💌.

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