Just like every journey in life starts with a single step - each of your customer journeys also start with a single touchpoint. So how do you find all of your customer touchpoints?
Tools like marketing attribution come to the rescue 🦸🏻♂️, as they help you measure every customer touchpoint and show you which ones are most effective.
You'll then be best equipped for building a powerful marketing strategy to reach and engage with potential customers along their paths to conversion.
We'll detail all you need to know about customer touchpoints, why they're important, and a tool that automatically helps you identify them below!
Customer touchpoints are all the interactions a person has with a business along their customer journey, including each action they take before and after they become a customer.
For example, a new customer at PixelMe may first discover us from a Google organic search (touchpoint #1), then click on one of our retargeting Facebook Ads (touchpoint #2), and finally visit our website directly (touchpoint #3) before subscribing to a plan. In this scenario, the customer had 3 touchpoints along their path to conversion.
Here are some common customer touchpoints along each phase of the customer journey.
🧐 Before: Which channels do they use to discover and learn about your business?
🎉 After: Which channels do they use for onboarding and best practices?
All of these channels will give you a complete picture for mapping out each stage of your customer journeys. So you'll know when and how to optimize each channel for higher conversions and tactics to retain more loyal customers.
Identifying your customer touchpoints is a crucial step to uncovering all the channels that contributed and had an impact on a conversion (new customer) and post-conversion (higher revenue and retention).
You'll also get deeper insights into customer behaviors and what your customer journeys actually look like, which can ultimately help you become a stronger marketer and grow a stronger business.
Some benefits you'll unlock from tracking your customer touchpoints:
PixelMe's Smart Attribution is the first Customer Attribution solution, and we designed it to measure each of your customer journeys and show your true ROI across any marketing channel.
Typically, tracking every customer touchpoint and measuring which marketing channels work best is a complex and manual process. It was a major painpoint for thousands of our customers (ourselves included!), and the main reason why we built a tool to automate the process so you can easily understand your marketing data and make better decisions.
💥 What you get with Smart Attribution:
1. Track conversion paths at the user-level: If you're curious about all the customer touchpoints for a specific person, we show you individual paths in your PixelMe dashboard! On top of that, we have aggregate paths that show your top conversion paths and touchpoints (coming soon).
2. Understand your best customer touchpoints: Analyze which customer touchpoints lead to conversions, and segment them by multi-touch, first touch, and last touch attribution models. Then, start optimizing your marketing strategy to only invest in channels that work.
💥 How Smart Attribution works:
Watch how to easily setup Smart Attribution:
By mapping out all your customer touchpoints and using multi-touch attribution, you'll be on your way to making revenue-driven decisions that make for happier customers and drive optimal business growth 🚀.
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