Death, taxes, and the number of hours in a day - the three certain things for everyone 👻.
Since it's not yet possible to stop time ⏳, we're here to help you get the most out of every second of your day.
In the web browser space, Google Chrome dominates the global browser market share at 63%, with others trailing far behind - Safari comes in second at 15% and Firefox is in third place at 5%. This means there's now hundreds of thousands of Chrome extensions built to help you increase your output.
To save you the hassle of sifting through a sea of extensions, below you'll find our team's 8 favorite time-saving and marketing productivity Chrome extension tools for your day-to-day digital marketing efforts 👨💻👩💻.
We've included our top 2 Chrome extensions for each of the following topics, so you can pick the ones most relevant to your goals 🙌:
🔎 What it is: Workona is a tab manager that lets you save tabs into workspaces and open them as separate windows e.g. Marketing, Team, Product. All workspaces and tabs in workspaces are saved automatically, and they also let you bookmark tabs and search for them anytime.
🔥 Why it’s useful: Are you like our team, and have about 319 tabs open across different multiple browsers at any given time? This totally slows down your computer's performance and productivity 🙈. With Workona, it gives your workflows a total makeover since you can organize browser windows by topics. And you can finally close tabs in peace, knowing that they're all autosaved and easily accessible anytime ✌️.
🤑 Pricing: Free; paid pro version coming soon.
🔎 What it is: LastPass is a password manager and password generator with a secure vault, so you only need one master password to access all your accounts across any device. For teams, you can also add or remove team members and securely share passwords with teammates.
🔥 Why it’s useful: Tired of forgetting your password for the dozens of websites and apps you use? Or is your marketing team using one account across key tools, and needs an easy way to share access? This is for you, especially if you're storing passwords in a non-secure place. LastPass's Chrome extension is convenient as you can login to LastPass from your Chrome toolbar, and it'll autofill the login fields on any tools you use 📝.
🤑 Pricing: Free for personal use; paid business plans (starting at $4/user/month).
🔎 What it is: We couldn't go on without mentioning our own extension too 😇. We offer an all-in-one URL Shortener, so you can get more value from all your marketing URLs. You can shorten & brand links, embed ad retargeting pixels to retarget anyone who clicked on them, and include UTM tags to track where your website visitors come from. On top of this, we also provide Conversion Tracking, so you can measure your advertising ROI and touchpoints across your customer journey (e.g. pageview, signup, subscribe).
🔥 Why it’s useful: With the PixelMe Chrome extension, you can create super powerful campaign links in a few seconds, right from the webpage you'd like to use as the Destination URL. Then, it's just a matter of sharing the new shortened URL in your ads and social media to build an automated Custom Audience you can retarget again from any ads platform 🚀.
🤑 Pricing: URL Shortener is $24/month; Conversion Tracking plans start at $65/month.
🔎 What it is: Polarr is a powerful photo editing tool. It has all the basic image editing features you need, such as adding custom filters and text, resizing photos to the right aspect ratio (e.g. 1:1 ) for your social media channels, adding gradients & effects like realistic weather, blurring, and more. Their paid version also has much more photo editing features like: photo overlays, color and brush effects, and gradient backgrounds.
🔥 Why it’s useful: For strong engagement across your ads and organic content, good creative makes all the difference. Polarr's Chrome extension gives you key photo editing tools right from your browser. So you can easily mock up high quality images across campaigns, without any prior design experience and save time from outsourcing design work 👨🎨.
🤑 Pricing: Free; paid pro plans (monthly for $2.49/month or annually for $1.99/month).
🔎 What it is: Zest transforms your Chrome browser into a page of hyper curated content, based on marketing topics you choose and marketers you follow. Each time you open a new Chrome tab, you're gifted with a new world of marketing content to discover and share. From their Chrome extension, you can also suggest articles to be shared in their feed to increase your own content distribution.
🔥 Why it’s useful: If you're constantly keeping an eye out for marketing industry news and topics to launch campaigns around, Zest is an awesome tool that saves you time from manually create your own feed. What's better, every content on their platform has to be approved by their team before showing up in your feed, so you know your time reading is time well spent 📖.
🤑 Pricing: FREE
🔎 What it is: Check My Links scans your entire webpage and gives you a quick report on any valid or invalid links. It color codes and highlights each link with green (valid) or red (invalid).
🔥 Why it’s useful: Content continues to be king in the marketing world 👑. So if you're in the weeds of managing your company's blog or other long form content, chances are you have a number of links in them. Check My Links cuts down on your QA time, so you don't need to check every link works one by one, and can quickly fix any dead links.
🤑 Pricing: FREE
🔎 What it is: MozBar has been around for quite some time - their Chrome extension lets you see SEO metrics for any sites as you browse the web as well as SERP (Search Engine Results Pages). For every webpage, you'll see its Page Authority, Domain Authority, Linking Domains, Backlinks, Keyword Highlights, and more.
🔥 Why it’s useful: This is great for understanding competitor sites and how they're optimized for SEO, while also analyzing and optimizing your own site to be higher ranked in search.
🤑 Pricing: Free; paid premium plan (e.g. see the Keyword Difficulty score in SERP).
🔎 What it is: Keywords Everywhere gives you free data on search volume, average CPC, and competition metrics (e.g. estimate number of advertisers running ads on Google for the keyword) based on data across 16 websites e.g. Google Search, YouTube, Google Keyword Planner, Google Analytics, Amazon, eBay, Bing.
🔥 Why it’s useful: SEMRush and Ahrefs are still nice paid versions for deeper SEO analysis, but Keywords Everywhere is fantastic free alternative to put in your keyword research arsenal. It gives plenty of info on your keywords, related keywords, and other search queries, so you have various ideas for improving your content.
🤑 Pricing: FREE
And that sums up our top Chrome extensions for online marketers! 🥁
As a reminder, we don't recommend downloading every single extension out there in efforts to speed up your work, as ironically it will slow down your browser performance 🙈. But hopefully using a few key ones from this list (particularly PixelMe! 😇), can boost your daily productivity.