One of the most popular questions we get from new customers include: What are the different use cases for using PixelMe to grow my business?
The answer is 🥁... there's endless possibilities! 🎉
Sure 🙄 but what does that actually mean, you ask? We provide a link marketing toolkit that lets you get more value from your marketing campaigns. You can:
Here's a peek at our dashboard where you setup your links:
And that's not all - to help you measure how effective all your paid marketing efforts are, we just released our conversion tracking product in beta 🙌. So you'll be able to tie everything together:
To give you some ideas 💡 for getting started with our link retargeting features, below are 5 ways our most successful customers increase ad CTR and conversions, find new customers, and get the most out of every dollar spent on ads.
💬 "PixelMe helps me retarget Amazon prospects. I don't know how I could have done it without their tool." - Gregoire D, Head of Growth, Wisepops
⚽ The goal: Thousands of our customers are always looking for new ways to reach people who visited their Amazon store in places where they’re most active. Particularly retargeting Amazon store visitors with Facebook Ads to get more sales.
🙈 The problem: It’s not currently possible to add Facebook or Google retargeting pixels to traditional ads, and entice visitors across Amazon pages to come back.
🔑 How to retarget Amazon store visitors:
Get a step-by-step guide for retargeting your Amazon visitors here.
⚽ The goal: Across the board, our Kickstarter creators want to reach people who visited their Kickstarter campaign and showed interest in their new products, services, or projects as a more effective means to reach their crowdfunding goals.
🙈 The problem: It's not possible to add advertising pixels to a Kickstarter page, so it's hard to retarget potential Kickstarter backers with Facebook Ads (or ads from any other platform).
🔑 How to retarget Kickstarter campaign visitors:
⚽ The goal: Every music artist we’ve talked to wants more effective ways to promote their music and get more sales. Retargeting people who checked out their music or visited their concert listings would help them more cost effectively find more fans that already showed interest.
🙈 The problem: Musicians all promote their content on third party sites, such as music platforms (iTunes, YouTube, Spotify, Deezer) and event platforms (Ticketmaster, Bandsintown, Songkick). This means they can't retarget these potential fans, since they don't own those sites and can't add their ad pixels to them.
🎵 How to retarget potential music fans:
Get a step-by-step guide for retargeting your potential music fans here.
💬 "I tried using several shorteners (Bitly, Owly) and PixelMe is the one to pick because it lets you add a tracking pixel for remarketing. This is really good if you want to retarget links that don’t go to your site or that you normally cannot pixel.” - Ale R., Editor, Publishing startup
⚽ The goal: Our customers love Medium, as it's their go-to platform for writing, sharing company news and publishing long-form content. As part of this, they want more effective ways to turn their Medium readers into customers.
🙈 The problem: It's not possible to easily retarget people who read a Medium article, or add retargeting pixels (e.g. from Facebook) to a story.
🔑 How to retarget Medium users:
Get a step-by-step guide for retargeting your Medium readers here.
💬 “PixelMe saves me 1/3 of all my dollars spent on Facebook for lead generation, because of their ability to pixel specific links.” - Zeb Pirkey, VP Marketing, dodl.es
⚽ The goal: This final use case includes pretty much any industry 😊 since we're all in the business of finding new customers. Majority of you likely share content from other businesses, such as relevant industry news and interesting topics, or PR articles you're featured in. This is a great lead gen tactic to save time from having to constantly generate your own content. However, the missing link is knowing who read those articles and being able to reach them again.
🙈 The problem: Retargeting people who visited third party content you share isn't possible with regular ads, as you can't add pixels to a site you don't own.
🔑 How to retarget people who visited third party content:
So there you have a sampling of the most common use cases for using PixelMe to retarget and convert your visitors!
Hopefully your creative ideas are now flowing, as these are just some amongst many different ways you can use PixelMe to grow your business. And if you're like any other marketer sharing content to other sites, or looking for an easy way to retarget people visiting your own links, we have just what you need 🚀.