The latest generation of savvy marketers (present company accepted 😉) know that segmenting an audience lets you serve them with more specific ads, ultimately leading to more conversions. So why would we not do the same with our retargeting audience?
Except right now, when you’re placing ads on Facebook, you’re probably driving lots of traffic to a landing page, or to the home page of your website, and segmenting your custom audience by country, job title, or age.
But you cannot choose to solely retarget a specific audience because they clicked on a certain ad.
So if those visitors to your site don’t become customers, you lose the ability to retarget them as someone who clicked on that specific ad.
However, if you had added our Facebook retargeting pixel to your website, these people – who were interested enough in your product to click the ad – could have been retargeted to help grow your custom audience.
That’s really simple. When you launch and run ads on Facebook, you get a lot of different results (CTR, conversion, cost per click etc) that help you assess the performance of your ads. At the same time, wouldn’t it be great to be able to retarget all of this traffic? Seems smart to us!
If you’re currently using traditional methods to place ads, it’s not possible to add retargeting pixels when linking to third–party platforms such as Amazon or Medium.
PixelMe makes it simple to send people to those platforms from paid ads and social media posts, and retarget them afterward. All it takes is a little extra effort up front.
So your brand is on point and your articles are the right mix of insightful and practical. But might an article from Techcrunch or Forbes also be of interest to your audience?
For example, if your company is based around a chrome extension like MixMax, you might share an article that discusses Chrome Extensions and their applications for business.
This article is likely to generate many more clicks than a classic ad would, because it’s the right subject area and not strictly speaking ‘an ad’, and the cost will almost certainly be cheaper.
When launching ads on Facebook, the most important metric is the CTR (you can read our article: How we increased our Facebook Ads CTR by 600% for some tips on increasing your CTR).
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