Buffer x PixelMe = smarter content curation

By Tom Benattar | 16 Mar 2018

Buffer & PixelMe

Get more from content curation with a retargeting pixel

Buffer is a simple, efficient way to schedule social posts and manage content performance across multiple accounts. PixelMe loves Buffer 😊 The vast majority of Buffer users utilize content curation as part of their marketing strategy. That means, as well as posting their own content, they use their social profiles to send traffic to relevant content on 3rd party websites.

Content curation is a great way to provide value to your audience while building your own brand. If you’re interested in learning more about content curation, check out this article by Kevan Lee on the Buffer blog: How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

And while content curation is really good for your brand, imagine if it could also help you retarget your curated content readers without changing your daily Buffer habits? Too good to be true, right?

Wrong! With PixelMe, those dreams can become reality 😍

PixelMe is an URL shortener that can also embed retargeting pixels for ad platforms like Facebook into the shortened URL. This means you can retarget everybody who clicks on your links from within your curated content pieces.

PixelMe link retargeting

Here’s an example to show you how to implement this nifty trick.

Initially, we’re driving traffic from Twitter to the startup and technology news site, Techcrunch. But because we have the smarts of PixelMe behind our efforts, we can capture the details of the people who make it to Techcrunch and retarget those people later on Facebook. Cool, huh?!

Connect your Buffer and PixelMe accounts for smarter marketing

To authorize PixelMe access to your Buffer account, go to your PixelMe dashboard, click into the Settings tab and then click “Integrations” (or simply follow this link). Click “Connect your Buffer account”.

PixelMe dashboard

PixelMe dashboard

Turn ON at least one Buffer account, select one or more pixels and if you use a custom domain, select it, and hit SAVE!

Pixelme dashboard

Et Voila! Your account is connected ✌

Automate the growth of your custom audience

With your Buffer and PixelMe accounts connected, it’s time to start sharing content to grow your custom audience and increase your CTR on Facebook!

To do this, go to your Buffer account and add content to your queue as normal.

Buffer account

… … … Wait a few minutes … and PixelMe will automatically shorten your URL!

Shorten URL

And appear on your PixelMe dashboard!

PixelMe shortened URL

It’s as simple as that!

A few more tips:

  • Be sure to queue links and don’t hit “Share now”
  • Check there’s a link in your Buffer post 😉
  • Make sure your PixelMe account is active – you can’t shorten new links on Buffer if your trial has expired!

Want to try PixelMe, the URL shortener for savvy marketers? 👉Start your 7 Day free trial, no credit card required.