There’s no question Amazon is an amazing platform for selling your products.
However, driving traffic to Amazon through traditionally-placed paid ads currently does not let you add retargeting pixels.
PixelMe makes it simple to send people to Amazon from paid ads or social media posts and retarget them afterwards. All it takes is a little extra effort upfront.
One small change makes a HUGE difference
I’ll use an example from my own Amazon webshop to demonstrate just how easy it is.
In my case, I wanted to specifically use Facebook Ads to send traffic to my Amazon product page. But the principles are the same regardless of the channel you’re using to advertise to potential customers — whether that’s Google Adwords, Twitter ads, Quora, promotional emails etc.
The only difference is that we insert a PixelMe URL when creating the ad or hyperlink to the product page.
Step 1: Create a PixelMe URL
In this example we’recreating an adjust for Facebook, but I inserted a pixel for Twitter, LinkedIn and Google Adwords as well anyway so I could also create a campaign for those platforms if I wanted.
Step 2: Create the ad
Continuing with the Facebook example, I create the ad as usual but use my shortened PixelMe URL as the destination URL instead of the long Amazon one 😉
So cool and simple, right?
The makes it really easy to monitor the ad’s progress.
Step 3: Review and retarget
Now let’s imagine I’ve been monitoring the progress of my Facebook ad using the PixelMe dashboard, and believe more people will be compelled to buy with another marketing push.
I simply go to my Facebook dashboard and click on the Pixel tab to see the activity related to my PixelMe-generated URL.
Then I click on the “Create Custom Audience” button to include only those people who clicked on the Amazon link in this retargeting effort.
In the pop-up window this creates, I then:
- Select the option that says “People who visited specific web pages”
- Select “URL” and “equals” from the drop down menu
- Insert the PixelMe shortened URL (multiple links can be inserted, if needed). In this case we used: http://pxlme.me/RGUIanNT
- Give it a name
Step 4: Launch the retargeted ad
Then I head over to the “Audience” section using the left-hand navigation, and select “Amazon audience” from the “Custom Audiences” section.
At this step I can choose between:
- Sending people to the same Amazon page again
- Sending people to a different landing page
Step 5: Remove your customers from your retargeting audience
Want to go one step further and remove your Amazon customers from your ad? That’s really easy too. Simply create a custom audience based on customers’ email addresses, by importing them into the PixelMe dashboard as shown in the screen grabs below.
Then when defining your custom audience, exclude your customer list called “Amazon customers”.
And voila! 🙌
It’s really as easy as that to add retargeting pixels to Amazon ads so you never lose valuable web traffic again.