How to retarget on Facebook Ads your Amazon visitors

How to retarget on Facebook Ads your Amazon visitors

There’s no question Amazon is an amazing platform for selling your products.

However, driving traffic to Amazon through traditionally-placed paid ads currently does not let you add retargeting pixels.

This means people will make it to your Amazon page from wherever they were browsing at the time. But, crucially, if they leave without completing the sale, it’s then not possible to entice them back with targeted ads the next time they are active online.

PixelMe makes it simple to send people to Amazon from paid ads or social media posts and retarget them afterwards. All it takes is a little extra effort upfront.


Send traffic from Facebook Ads to Amazon


I’ll use an example from my own Amazon webshop to demonstrate just how easy it is.

In my case, I wanted to specifically use Facebook Ads to send traffic to my Amazon product page. But the principles are the same regardless of the channel you’re using to advertise to potential customers whether that’s Google Adwords, Twitter ads, Quora, promotional emails etc.

The only difference is that we insert a PixelMe URL when creating the ad or hyperlink to the product page.

Step 1: Create a PixelMe retargeting URL

shorten my Amazon product page’s URL  (https://www.amazon.com/dp/B01MFEBQH1?m=AZ1BAYKGFVH6F&ref_=v_sp_detail_page) using PixelMe to become a much friendlier http://pxlme.me/RGUlanNT. I include a retargeting pixel for Facebook, Twitter, LinkedIn and Google Adwords by simply selecting those options from the dropdown menu Select your pixel(s)” 🚀

In this example we’re
creating an adjust for Facebook, but I inserted a pixel for Twitter, LinkedIn and Google Adwords as well anyway so I could also create a campaign for those platforms if I wanted.


Step 2: Create 
the ad on Facebook 

Continuing with the Facebook example, I create the ad as usual but use my shortened PixelMe URL as the destination URL instead of the long Amazon one 😉


So cool
and simple, right?

The
PixelMe dashboard makes it really easy to monitor the ad’s progress.


Step 3: Create a retargeting audience for your Amazon visitors

Now let’s imagine I’ve been monitoring the progress of my Facebook ad using the PixelMe dashboard, and believe more people will be compelled to buy with another marketing push.

I simply go to my Facebook dashboard and click on the Pixel tab to see the activity related to my PixelMe-generated URL. 


Then I click on the
Create Custom Audience button to include only those people who clicked on the Amazon link in this retargeting effort.

In the pop-up window this creates, I then:

  • Select the option that says People who visited specific web pages”
  • Select URL and equals” from the drop down menu
  • Insert the PixelMe shortened URL (multiple links can be inserted, if needed). In this case we used: http://pxlme.me/RGUIanNT
  • Give it a name


Step 
4: Launch a retargeting Facebook ad 

 Then I head over to the Audience” section using the left-hand navigation, and select Amazon audience” from the Custom Audiences” section.


At this step 
I can choose between:
  • Sending people to the same Amazon page again 
  • Sending people to a different landing page
 The option you choose depends on the specifics of your campaign. In my example I chose to send people back to my Amazon product page.

And
voila! 🙌

It’s really as easy as that to add retargeting pixels to Amazon ads so you never lose valuable web
traffic again

Want to try PixelMe, the URL shortener for savvy marketers? 👉 Start your 7 Day free trial, no credit card required

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